In this episode we have some great content lined up. I recently attended the B.Con (Branded Content) conference by Strategy in Toronto and met with the leaders of the content industry today. with hundreds of conversations during the show its sometimes hard to remember people but i wanted to send out a special shout out to the ladies at lunch and hope they are listening to this episode.
In today’s episode speak with three influences who in their own way are leading content within their industry.
I first speak to Robert Rose, keynote speaker at the conference about his ideology and insights. I then speak with Harry Brisson from Nielsens Media Lab. In the end you will listen to my interview with Katrina Craigwell, Director Global Innovation at GE Digital.
Throughout all these conversations there is one thing that resonated clearly and that is the need of branded content within any industry that you play in. Content today, as every presentation resonated, had moved from being a one off event to being a constantly updating aspect of brands. The example of L’Oreal Canada was just one of the exemplary sessions that spoke about how they have changed the way they generate content though a new revolutionary and agile model.
So without any further ado,lets listen to my conversations at the conference.