Unlocking the Future: OpenAI’s Role in Shaping Our AI-Driven World

Unlocking the Future: OpenAI’s Role in Shaping Our AI-Driven World

What is the mission behind OpenAI, and how does it prepare us for the future?

OpenAI’s mission is to advance artificial intelligence in a manner that ensures its ethical and responsible use for the betterment of humanity. Founded by visionaries like Elon Musk and Sam Altman, OpenAI is dedicated to research that spans machine learning, robotics, and natural language processing. Their work aims to democratize AI, making it accessible through open-source tools that empower researchers and developers. According to the World Economic Forum, the ethical development of AI is crucial for societal trust and adoption. As AI integrates more deeply into our lives, OpenAI’s efforts are vital for shaping a future where technology serves humanity responsibly. Ian Khan’s Insight: To prepare for an AI-driven future, continuously educate yourself on AI ethics and its applications across industries.

How does OpenAI’s research contribute to our readiness for AI advancements?

OpenAI’s research is a cornerstone for our readiness in the age of AI. By focusing on a broad spectrum of AI technologies, OpenAI not only pushes the boundaries of what’s possible but also ensures these advancements are developed responsibly. Their work on machine learning and natural language processing, for instance, is paving the way for more intuitive and ethical AI systems. Research from McKinsey suggests that organizations leveraging AI ethically will lead in future markets. As AI evolves, OpenAI’s research will be instrumental in preparing society for these changes, fostering a future where technology enhances human capabilities without compromising our values. Ian Khan’s Insight: Engage with AI communities and stay updated on OpenAI’s latest research to be at the forefront of technological transformation.

What role does OpenAI play in public policy and ethical discussions around AI?

OpenAI actively participates in shaping public policy and ethical discussions surrounding AI, recognizing the importance of these dialogues for responsible AI development. They’ve established principles to guide the ethical use of AI and engage in public forums to discuss AI’s societal impacts. According to a Harvard Business Review article, ethical AI frameworks are essential for guiding corporate and governmental policies. OpenAI’s involvement ensures that AI’s development aligns with societal values and ethical standards, preparing us for a future where AI is integrated thoughtfully into our lives. Ian Khan’s Insight: Participate in public discussions on AI ethics to influence policies that will shape our technological future.

How does OpenAI’s commitment to open-source tools impact the future of AI development?

OpenAI’s commitment to open-source tools is transforming the landscape of AI development by making advanced AI technology accessible to a broader community. This approach not only accelerates innovation but also ensures that AI’s development remains transparent and inclusive. According to a MIT Technology Review, open-source AI tools democratize access to technology, enabling more individuals and organizations to contribute to and benefit from AI advancements. By fostering an open ecosystem, OpenAI is preparing us for a future where AI is developed collaboratively, ensuring it aligns with diverse societal needs. Ian Khan’s Insight: Leverage open-source AI tools to experiment and innovate, preparing yourself for the future of technology.

What is the significance of OpenAI in the broader context of AI’s impact on society?

OpenAI holds a pivotal role in the broader context of AI’s impact on society, serving as a leader in both the development and ethical application of AI. Their work influences how AI technologies are perceived and integrated into societal functions, from healthcare to education. According to the World Economic Forum, ethical AI development is critical for fostering trust and maximizing societal benefits. As AI becomes more prevalent, OpenAI’s efforts will shape the ethical standards and applications of AI, ensuring that as a society, we are prepared for and can benefit from the technological revolution. Ian Khan’s Insight: Stay informed about AI developments and advocate for ethical practices to ensure technology serves society’s best interests.

About Ian Khan

Ian Khan is a globally recognised Futurist, Thinkers50 Distinguished Achievement Award Finalist, Creator of the Future Readiness Score(FRS), USA Today & Publishers Weekly National Bestselling author of UNDISRUPTED. He is also the creator and host of The Futurist, streaming on Amazon Prime Video. Khan is a sought after keynote speaker and media personality available for Future Focused engagements worldwide.

Unlocking the Future: How OpenAI and BPO Are Shaping Tomorrow’s World

Unlocking the Future: How OpenAI and BPO Are Shaping Tomorrow’s World

How is OpenAI’s mission critical for future readiness?

OpenAI stands as a beacon of responsible AI development, founded by visionaries like Elon Musk and Sam Altman in 2015. Its mission transcends mere technological advancement; it’s about ensuring AI’s ethical and beneficial impact on humanity. Through pioneering research in machine learning, robotics, and natural language processing, OpenAI is setting the stage for a future where AI enhances societal well-being. Their commitment to open-source tools fosters a collaborative global effort in AI development. Engaging in public policy and ethical debates, OpenAI shapes the conversation on AI’s societal impact. As AI integrates deeper into our lives, OpenAI’s efforts are indispensable for a future where technology uplifts humanity. According to the World Economic Forum, ethical AI development is paramount for sustainable global progress.

Ian Khan’s Insight: Engage with OpenAI’s resources and principles to prepare for an AI-driven future where ethical considerations are at the forefront.

What role does AI play in the future of Business Process Outsourcing?

Artificial Intelligence is revolutionizing Business Process Outsourcing, transforming it into a more efficient and intelligent domain. AI applications like chatbots, language translation, and data analysis are enabling companies to automate and enhance their business processes. This technological integration is not just a trend; it’s a fundamental shift towards future readiness. As per McKinsey’s research, AI can significantly boost operational efficiency in BPO, driving cost savings and improved service quality. The future of BPO lies in leveraging AI to create scalable, flexible, and cost-effective solutions that meet the evolving needs of global businesses.

Ian Khan’s Insight: Embrace AI in your BPO strategies to stay ahead of the curve and ensure your business processes are future-proof.

How will the rise of remote work impact the BPO industry’s future?

The rise of remote work, accelerated by the global shift catalyzed by the COVID-19 pandemic, is fundamentally reshaping the Business Process Outsourcing industry. This trend is not merely a temporary adjustment but a permanent transformation that allows companies to access a global talent pool. Remote work enables BPO to be more flexible and cost-effective, aligning with the future of work. Industry trends indicate that this shift towards remote BPO will continue to grow, as highlighted by Gartner’s analysis on the future of work. The future-ready BPO model will leverage remote work to enhance agility and scalability, ensuring that businesses can adapt quickly to changing market demands.

Ian Khan’s Insight: Prepare your BPO operations for a remote-first future by investing in technology and training to support a distributed workforce.

How will cloud computing influence the future of BPO?

Cloud computing is set to revolutionize the Business Process Outsourcing industry, enabling unprecedented scalability and flexibility. By leveraging cloud resources, BPO companies can access computing power on demand, paying only for what they use, which leads to significant cost efficiencies. This shift aligns perfectly with the future of business, where agility and adaptability are key. According to a report by Deloitte, cloud computing in BPO can reduce operational costs and enhance service delivery. The future of BPO will see companies increasingly turning to cloud solutions to streamline their operations and stay competitive in a rapidly evolving market.

Ian Khan’s Insight: Adopt cloud computing in your BPO strategy to enhance operational efficiency and prepare for a dynamic business environment.

What trends will shape the demand for niche BPO services in the future?

The demand for niche Business Process Outsourcing services is poised to surge in the coming years, driven by companies seeking specialized expertise. Areas such as legal process outsourcing and finance and accounting outsourcing will see significant growth, as businesses look to leverage the unique skills and knowledge of niche service providers. This trend reflects a broader move towards customization and specialization in BPO. According to PwC’s Global Outsourcing Survey, the demand for niche BPO services is on the rise, offering companies strategic advantages through focused expertise. The future of BPO will be characterized by an increased reliance on niche services to address specific business needs.

Ian Khan’s Insight: Identify and invest in niche BPO services to gain a competitive edge and meet the specialized needs of your business.

About Ian Khan

Ian Khan is a globally recognised Futurist, Thinkers50 Distinguished Achievement Award Finalist, Creator of the Future Readiness Score(FRS), USA Today & Publishers Weekly National Bestselling author of UNDISRUPTED. He is also the creator and host of The Futurist, streaming on Amazon Prime Video. Khan is a sought after keynote speaker and media personality available for Future Focused engagements worldwide.

Unlocking the Future: The Urgent Role of OpenAI and VR in Shaping Tomorrow

Unlocking the Future: The Urgent Role of OpenAI and VR in Shaping Tomorrow

How is OpenAI spearheading the ethical advancement of AI, and why should we care?

OpenAI is at the forefront of a movement to ensure AI’s development aligns with ethical standards and benefits humanity. By conducting research in areas like machine learning and natural language processing, OpenAI not only pushes the boundaries of what’s possible but also sets the stage for responsible AI use. Their commitment is evidenced by the development of open-source tools that empower researchers and developers worldwide. Moreover, OpenAI’s engagement in public policy discussions and the creation of ethical AI principles underscore their dedication to societal well-being. As AI’s influence grows, OpenAI’s role in guiding its ethical path becomes increasingly critical. According to the World Economic Forum, ethical AI development is pivotal for trust and societal acceptance. As we navigate this transformative era, understanding and supporting OpenAI’s mission is not just advisable; it’s imperative.

Ian Khan’s Insight: Stay informed about OpenAI’s ethical guidelines and integrate them into your AI projects to ensure future readiness and societal benefit.

What transformative impact could VR have on the gaming industry in the near future?

Virtual Reality is poised to revolutionize gaming by offering an unprecedented level of immersion, transforming how we interact with digital worlds. VR gaming has surged in popularity, driven by advancements in hardware and software that enhance the user experience. According to a report by McKinsey, VR has the potential to significantly alter the entertainment landscape, suggesting a future where VR gaming becomes a standard form of entertainment. As technology evolves, VR systems will likely become more affordable and accessible, further accelerating its adoption. This shift promises not only to redefine gaming but also to foster new genres and experiences that traditional platforms cannot match.

Ian Khan’s Insight: Embrace VR technology in your gaming strategies to stay ahead of the curve and prepare for a future where immersive experiences dominate.

How can VR transform education, and what steps must educators take to prepare?

VR’s potential to transform education lies in its ability to create immersive learning environments that can simulate real-world scenarios, from virtual field trips to interactive classrooms. This technology can enhance engagement and understanding by allowing students to experience concepts in a three-dimensional space. Research from the Harvard Business Review suggests that VR can increase student motivation and comprehension, particularly in subjects like science and history. To prepare, educators must integrate VR into their curriculum planning, seeking out or developing VR content that aligns with educational goals. This proactive approach will ensure that they are ready to leverage VR’s full potential in enhancing student learning outcomes.

Ian Khan’s Insight: Educators should start experimenting with VR in their teaching methods now to stay ahead in the rapidly evolving educational landscape.

In what ways can VR revolutionize healthcare, and what challenges must be overcome?

VR holds the promise to revolutionize healthcare by offering advanced training simulations for medical professionals and therapeutic treatments for patients. For instance, VR can simulate surgeries, allowing medical students to practice without risk to patients, as noted by research from MIT. Additionally, VR therapy can help patients overcome phobias or manage pain through immersive experiences. However, challenges such as the high cost of VR systems and the need for specialized content must be addressed to fully realize VR’s potential in healthcare. Overcoming these hurdles will require collaboration between technology developers and healthcare professionals to ensure that VR solutions are both accessible and effective.

Ian Khan’s Insight: Healthcare professionals should advocate for and invest in VR training programs to enhance their skills and patient care capabilities.

What are the broader industry implications of VR’s continued development, and how can businesses prepare?

The continued development of VR has far-reaching implications across industries, from enhancing customer experiences in retail to streamlining operations in manufacturing. As VR technology becomes more sophisticated, businesses in various sectors will need to adapt to stay competitive. Industry trends, as reported by the World Economic Forum, indicate that VR will play a significant role in the future of work, suggesting that companies should begin integrating VR into their strategic planning. This includes investing in VR technology, training staff on its use, and exploring VR applications that can improve efficiency or customer engagement. Preparing for VR’s impact now will position businesses to leverage its full potential in the coming years.

Ian Khan’s Insight: Businesses must start integrating VR into their strategic planning to ensure they are not left behind in the next wave of technological advancement.

About Ian Khan

Ian Khan is a globally recognised Futurist, Thinkers50 Distinguished Achievement Award Finalist, Creator of the Future Readiness Score(FRS), USA Today & Publishers Weekly National Bestselling author of UNDISRUPTED. He is also the creator and host of The Futurist, streaming on Amazon Prime Video. Khan is a sought after keynote speaker and media personality available for Future Focused engagements worldwide.

Unlocking the Future: How OpenAI and Blockchain Will Transform Our World

Unlocking the Future: How OpenAI and Blockchain Will Transform Our World

How is OpenAI paving the way for a responsible AI-driven future?

OpenAI, founded in 2015 by visionaries like Elon Musk and Sam Altman, is at the forefront of AI research, aiming to harness the power of artificial intelligence for the betterment of humanity. Their work spans machine learning, robotics, and natural language processing, all underpinned by a commitment to ethical development and use. Through open-source tools and active participation in public policy, OpenAI is shaping a future where AI is both advanced and responsibly integrated into society. As AI’s role in our lives grows, OpenAI’s dedication to ethical AI becomes crucial. According to the World Economic Forum, ethical AI frameworks are essential for societal trust and sustainable growth. To prepare for this future, individuals and organizations must prioritize continuous learning about AI ethics and applications.

Ian Khan’s Insight: Embrace the journey of learning about AI ethics and its implications to stay ahead in the rapidly evolving tech landscape.

What role does blockchain play in the financial sector’s transformation?

Blockchain technology is revolutionizing the financial sector by enabling decentralized finance (DeFi). It allows for the creation of financial platforms and products without intermediaries, enhancing efficiency and accessibility. This disruption could challenge traditional financial institutions, as DeFi platforms facilitate direct value transfers and the creation of financial instruments like loans and derivatives. Industry trends indicate that DeFi could grow exponentially, with the potential to democratize financial services. According to McKinsey, blockchain could save banks up to $20 billion annually by 2025. To leverage this transformation, financial professionals must actively engage with blockchain technologies and understand their implications for future financial models.

Ian Khan’s Insight: Invest time in understanding DeFi to prepare for a future where financial transactions are more secure, transparent, and efficient.

How will blockchain revolutionize supply chain management?

Blockchain’s potential to transform supply chain management lies in its ability to provide transparency, efficiency, and security. By recording and tracking goods movement, businesses can reduce waste and enhance customer trust. This technology enables a tamper-proof ledger of transactions, ensuring that every step in the supply chain is verifiable. Research from the MIT Center for Transportation & Logistics shows that blockchain can reduce supply chain costs by up to 30%. As industries move towards more sustainable and efficient operations, understanding blockchain’s role in supply chains becomes critical for future readiness.

Ian Khan’s Insight: Stay informed about blockchain’s applications in supply chains to optimize your business operations and prepare for a more transparent future.

Can blockchain enhance identity and verification processes?

Blockchain offers a secure and immutable way to manage digital identities and records, which can significantly enhance identity verification processes. By using blockchain, organizations can verify the authenticity of documents like diplomas and certificates, reducing fraud and improving efficiency. This technology can streamline onboarding and KYC processes, making them more reliable and cost-effective. According to a report by the World Economic Forum, blockchain-based identity systems could save businesses up to $100 billion annually. To stay ahead, professionals must explore how blockchain can revolutionize their identity management practices.

Ian Khan’s Insight: Integrate blockchain into your identity verification processes to ensure security and efficiency in the digital age.

How will blockchain impact the Internet of Things (IoT)?

Blockchain’s integration with the Internet of Things (IoT) promises to enhance the security and scalability of connected devices. It provides a decentralized platform for managing and integrating IoT devices, which can lead to more robust and secure systems. As the IoT network grows, blockchain can play a crucial role in data management and device authentication. Industry authorities like the Harvard Business Review suggest that blockchain could be pivotal in IoT’s future, potentially creating new job opportunities in IoT engineering and blockchain development. Preparing for this integration means staying updated on both technologies.

Ian Khan’s Insight: Keep learning about the synergy between blockchain and IoT to harness their combined potential for future innovations.

About Ian Khan

Ian Khan is a globally recognised Futurist, Thinkers50 Distinguished Achievement Award Finalist, Creator of the Future Readiness Score(FRS), USA Today & Publishers Weekly National Bestselling author of UNDISRUPTED. He is also the creator and host of The Futurist, streaming on Amazon Prime Video. Khan is a sought after keynote speaker and media personality available for Future Focused engagements worldwide.

Unlocking the Future: The Urgent Need for Haptic Technology Readiness

Unlocking the Future: The Urgent Need for Haptic Technology Readiness

How Will Haptic Technology Revolutionize Virtual Reality and Augmented Reality?

Haptic technology stands on the brink of transforming virtual and augmented reality into realms where the sense of touch is as real as the visuals. This breakthrough will not only enrich entertainment but also professional training, where tactile feedback could simulate real-world scenarios, enhancing learning and skill acquisition. According to a study by the Virtual Reality Institute of Health and Education, integrating haptics can increase the effectiveness of VR training by up to 70%. As we move towards a future where VR and AR become commonplace, understanding and leveraging haptic technology will be crucial for creating immersive, impactful experiences.

Ian Khan’s Insight: Invest in understanding and experimenting with haptic technology to stay ahead in the rapidly evolving VR and AR landscapes.

Can Haptic Technology Enhance Medical Practices?

The medical field is poised for a revolution with haptic technology, particularly in surgical procedures. By providing surgeons with the sensation of touch during operations, haptic feedback can potentially reduce surgical errors and improve patient outcomes. Research from the Journal of the American Medical Association suggests that haptic-enabled simulations could decrease surgical complications by 25%. This technology’s potential extends beyond surgery to medical training, where future doctors could practice with a realism previously unattainable. Preparing for this shift is not just about adopting new tools; it’s about rethinking how we approach medical education and practice.

Ian Khan’s Insight: Medical professionals must integrate haptic technology into their training and practice to harness its full potential for patient care.

What Role Will Haptic Technology Play in the Automotive Industry?

In the automotive sector, haptic technology is set to enhance safety and user experience in vehicles, particularly self-driving cars. By providing tactile feedback to drivers, haptic systems can alert them to potential collisions or system malfunctions, thereby preventing accidents. Industry trends reported by McKinsey & Company highlight that haptic feedback could reduce reaction times by up to 50% in critical situations. As autonomous vehicles become more prevalent, the integration of haptic technology will be essential for maintaining safety while improving the driving experience.

Ian Khan’s Insight: Automotive manufacturers should prioritize the development and integration of haptic systems to ensure the safety and success of autonomous vehicles.

How Can Haptic Technology Transform Gaming and Entertainment?

Haptic technology promises to redefine gaming and entertainment by creating more immersive and realistic experiences. Players could feel the recoil of a gun or the texture of a virtual object, making games more engaging and lifelike. A report by the Entertainment Software Association indicates that games with haptic feedback see a 30% increase in player satisfaction. As we edge closer to a future where digital experiences are indistinguishable from reality, the entertainment industry must embrace haptic technology to stay relevant and captivate audiences.

Ian Khan’s Insight: Game developers should explore haptic technology to create next-generation gaming experiences that captivate and retain players.

What Are the Broader Implications of Haptic Technology for Education and Training?

Beyond specific industries, haptic technology has the potential to revolutionize education and training across various fields. By providing tactile feedback during simulations, learners can gain hands-on experience in a controlled, virtual environment. According to the World Economic Forum, haptic technology could bridge the skills gap by enabling more effective training programs. This technology’s ability to simulate real-world scenarios offers a powerful tool for preparing the workforce of the future, making it imperative for educational institutions to integrate haptics into their curricula.

Ian Khan’s Insight: Educational leaders must adopt haptic technology to enhance learning and prepare students for the demands of future industries.

About Ian Khan

Ian Khan is a globally recognised Futurist, Thinkers50 Distinguished Achievement Award Finalist, Creator of the Future Readiness Score(FRS), USA Today & Publishers Weekly National Bestselling author of UNDISRUPTED. He is also the creator and host of The Futurist, streaming on Amazon Prime Video. Khan is a sought after keynote speaker and media personality available for Future Focused engagements worldwide.

Urgent Insights into OpenAI: Shaping the Future of AI and Humanity

Urgent Insights into OpenAI: Shaping the Future of AI and Humanity

How is OpenAI advancing the ethical use of AI, and why should we urgently prepare for this future?

OpenAI is dedicated to the ethical advancement of AI, with a mission to benefit humanity. Founded in 2015 by visionaries including Elon Musk and Sam Altman, the organization focuses on a wide spectrum of AI research, from machine learning to natural language processing. They develop open-source tools to democratize AI development, ensuring its responsible use. OpenAI’s engagement in public policy and ethical discussions around AI showcases their commitment to shaping a future where AI enhances human life responsibly. As AI’s role in our daily lives grows, understanding and participating in these ethical frameworks is crucial. According to a report by the World Economic Forum, ethical AI development is paramount for societal trust and acceptance. We must all engage with these developments to prepare for a future where AI is seamlessly integrated into our lives.

Ian Khan’s Insight: Stay informed and actively participate in discussions on AI ethics to ensure your future readiness.

What role does OpenAI play in the global AI research landscape, and how can we leverage this for future success?

OpenAI stands as a beacon in the global AI research landscape, headquartered in San Francisco and driven by a team of dedicated researchers and engineers. Their work spans various AI-related projects, aiming to advance technology while ensuring its responsible use. The organization’s commitment to developing and promoting AI that benefits humanity is evident through their wide-ranging research efforts. By sharing open-source tools, OpenAI fosters an environment where global researchers and developers can contribute to and utilize AI systems effectively. According to McKinsey, organizations that engage with open-source communities see accelerated innovation. To leverage OpenAI’s contributions for future success, we must embrace these tools and actively participate in the AI community.

Ian Khan’s Insight: Collaborate with the global AI community using OpenAI’s resources to drive your innovation forward.

How does OpenAI’s focus on public policy and ethics influence the trajectory of AI development, and what must we do to stay ahead?

OpenAI’s active involvement in public policy and ethical debates around AI is pivotal in shaping its development trajectory. By releasing principles and engaging in public forums, they ensure AI’s ethical development and use. This approach is crucial as AI’s impact on society grows. OpenAI’s participation in these discussions helps to guide the technology towards positive outcomes. According to the Harvard Business Review, ethical considerations are increasingly central to technology adoption. To stay ahead, we must not only understand but also influence these policies and ethical standards, ensuring that AI development aligns with societal values and needs.

Ian Khan’s Insight: Educate yourself on AI ethics and policy to actively shape the future of technology.

In what ways is OpenAI’s research contributing to humanity’s future, and how can individuals prepare for these advancements?

OpenAI’s research spans crucial AI domains such as machine learning, robotics, and natural language processing, directly contributing to humanity’s future. Their goal is to develop AI that not only advances technology but also benefits humanity. By creating open-source tools and technologies, OpenAI enables a broader community to engage with AI, fostering innovations that can transform our lives. Research by MIT highlights the importance of such inclusive approaches in driving technological progress. Individuals can prepare for these advancements by staying informed about AI developments and learning how to use these emerging technologies, ensuring they are ready for a future where AI plays a central role.

Ian Khan’s Insight: Continuously learn about AI technologies to stay ahead in a rapidly evolving world.

What are the potential impacts of OpenAI’s work on our daily lives, and how can we ensure we are ready for these changes?

OpenAI’s work has the potential to significantly influence our daily lives, from enhancing our interaction with technology through natural language processing to revolutionizing industries with robotics and machine learning. As AI becomes more integrated into our lives, understanding and adapting to these changes is essential. OpenAI’s commitment to responsible AI development ensures that these advancements are beneficial. Industry trends, as reported by the World Economic Forum, indicate that AI will transform sectors like healthcare, finance, and education. To ensure readiness, we must embrace lifelong learning, stay updated on AI trends, and actively engage with new technologies.

Ian Khan’s Insight: Adopt a mindset of continuous learning to navigate the AI-driven future effectively.

About Ian Khan

Ian Khan is a globally recognised Futurist, Thinkers50 Distinguished Achievement Award Finalist, Creator of the Future Readiness Score(FRS), USA Today & Publishers Weekly National Bestselling author of UNDISRUPTED. He is also the creator and host of The Futurist, streaming on Amazon Prime Video. Khan is a sought after keynote speaker and media personality available for Future Focused engagements worldwide.

You are enjoying this content on Ian Khan's Blog. Ian Khan, AI Futurist and technology Expert, has been featured on CNN, Fox, BBC, Bloomberg, Forbes, Fast Company and many other global platforms. Ian is the author of the upcoming AI book "Quick Guide to Prompt Engineering," an explainer to how to get started with GenerativeAI Platforms, including ChatGPT and use them in your business. One of the most prominent Artificial Intelligence and emerging technology educators today, Ian, is on a mission of helping understand how to lead in the era of AI. Khan works with Top Tier organizations, associations, governments, think tanks and private and public sector entities to help with future leadership. Ian also created the Future Readiness Score, a KPI that is used to measure how future-ready your organization is. Subscribe to Ians Top Trends Newsletter Here